Let me tell you a quick little example about how our practice lost practice members (and significant income) because we hired the wrong CA.
We were in high need. A key CA had left and we had to have a replacement really fast.
You see, at the time I was trying to get a new CA as quickly and as easily as we could.
We took on a practice member who loved chiropractic and was out of work, put her at the front desk, gave her some training and ticked that job off. CA hired – done – check!
The big awakening of my stupidity came when a practice member informed me that their family were seeing another chiropractor now instead of us because they couldn’t stand the CA. He told me that she wasn’t interested in them and was making it difficult for them to get seen according to their schedule. She seemed more interested in a few of her friends who came into the practice over many of the long-term practice members.
The cost of this decision, apart from the obvious financial effect was that we couldn’t serve the number of people that we were wanting to and I might add, had the capacity to serve.