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In your eagerness to apply your professional skills have you overlooked the importance of designing your business model? In chiropractic college and the universities it’s not uncommon for academics and undergraduate lecturers to view the business side of our profession with disdain and sometimes contempt. As a result many chiropractors do not think about their professional activities as a business and as a result are doomed to working a job that centers on their favorite hobby – chiropractic. The idea…

The majority of people come to see you initially driven by what they WANT. It may be pain or disease of some other ‘problem’ that is impinging on their life and giving them pain or distress of some sort. As we have discussed previously the apparent WANT (symptom, sign, annoyance etc.) is not the real reason – it’s usually got something to do with the inconvenience factor associated with that issue and their life’s activities. Anyway, the fact is that the person…

Rather than setting the usual big resolutions for 2017 that are usually impossible to achieve and often easy to break, we suggest that you act small and locally – very locally in fact. When it comes to creating a fantastic practice the vision and associated actions that you have for your team and practice members along with those people close by is your most effective instrument of empowerment. Your ability to affect and influence the future of those in your…