All relationships begin with an agreement. Your relationship with your practice member is no different. The agreements that you and your team make when a practice member first enters your doors significantly sets the stage for their journey with you. A journey that may span many weeks, years or even a lifetime. In my experience agreements can be tricky. What happens with most chiropractors is that many of the agreements are assumed. Often the chiropractor assumes that the person wants…
You have ideas, services and products that you know can really help people and I bet that you are frustrated by the fact that all too often people just don’t seem to get it. Is it that people don’t seem to be willing to even entertain that what you have is something that could help them? Are they so stuck in their beliefs that they can’t stretch themselves to risk thinking that they are able to receive and attain something…
During our undergraduate years most of our time and energy is spent learning the ‘hard’ sciences of anatomy, neurology, biochemistry and spinal biomechanics. We eagerly focus on the skills and techniques that address the malfunctions that have produced the people’s maladies. Over my career as a chiropractor, principle to many associates and coach to a large numbers of chiropractors, I have noticed a pattern. New graduates have a major focus on the ‘problem’ that the person has, whether an allopathic…
True to the KISS principle it is pretty clear – Your practice and everything in it is either growing or it is dying – there is no standing still. You can’t hold it where it was last week, last month or last year let alone 10 years ago. In fact, if you are not growing you are going backwards. If you are not continually working on your practice, revising systems, training your team, improving delivery, mastering communication, educating your people…
We live in a moment-by-moment world. People present to your practice wanting current health issues fixed – now. They want you to provide instant results and then they won’t worry about it until next time the issue occurs and at that time they will seek the same ‘band-aid’ solution. It seems like the short-term perspective increasingly drives people in their decisions on life and their health. Well, how do you change this with your practice members who have learned that…
