As a chiropractor, I am sure that you are feeling two urges with every person you adjust. I bet that you will have a deep desire to really help the person. This ‘help’ may be to relieve pain, sickness, suffering, dysfunction, a current challenge or make the most of an opportunity. You also may have a yearning for the person to understand the chiropractic viewpoint and get a bigger vision of life and health just as you do. I also…
Right now the future of our world is being created by students in schools, colleges and universities as they grow their brains, their perspective and their possibilites. Ponder for a minute, how would our future be, if this year they will be studying from the same texts, reading the same books, discussing the same issues and sitting the same exams as they did last year. Would their lives be enhanced, by doing another year of the same stuff? Would their…
In your eagerness to apply your professional skills have you overlooked the importance of designing your business model? In chiropractic college and the universities it’s not uncommon for academics and undergraduate lecturers to view the business side of our profession with disdain and sometimes contempt. As a result many chiropractors do not think about their professional activities as a business and as a result are doomed to working a job that centers on their favorite hobby – chiropractic. The idea…
As you know, your Chiropractic Assistant plays an ever-increasing role in the success of your practice. Your CAs are not only masters at administrative work; they have interpersonal relationship, communication, education, inspiration and problem-solving skills to name a few. The leverage that you gain through your CA team contributes significantly to your prosperity and your freedom. The power of a group of people with a common vision is massive. Many stories are told of the ingenuity of groups of people…
We live in a moment-by-moment world. People present to your practice wanting current health issues fixed – now. They want you to provide instant results and then they won’t worry about it until next time the issue occurs and at that time they will seek the same ‘band-aid’ solution. It seems like the short-term perspective increasingly drives people in their decisions on life and their health. Well, how do you change this with your practice members who have learned that…
The majority of people come to see you initially driven by what they WANT. It may be pain or disease of some other ‘problem’ that is impinging on their life and giving them pain or distress of some sort. As we have discussed previously the apparent WANT (symptom, sign, annoyance etc.) is not the real reason – it’s usually got something to do with the inconvenience factor associated with that issue and their life’s activities. Anyway, the fact is that the person…
If you downloaded The Ultimate CA Hiring Toolkit you will relate to the band/orchestra analogy I used. We compared your practice team as a group of individual musical ‘instruments’ who are all singing off the same ‘song sheet’. When they are collectively on song they create a harmonious melody despite their radically different notes and sounds. In the download we gave you a way to ascertain the gaps in the skills of your team. Today I want to address the ‘song…
I was speaking to a chiropractor yesterday who was grumbling about his CA dropping the ball, not getting things done and generally not taking care of business. He has single doctor practice and she is the sole CA. He was constantly wasting time checking up on her every action and he wasn’t happy, in fact he was VERY unhappy with the situation and it was reflecting on his practice. He quickly told me though that she was really nice with…
Rather than setting the usual big resolutions for 2017 that are usually impossible to achieve and often easy to break, we suggest that you act small and locally – very locally in fact. When it comes to creating a fantastic practice the vision and associated actions that you have for your team and practice members along with those people close by is your most effective instrument of empowerment. Your ability to affect and influence the future of those in your…
One of the biggest investments that you will make in you practice is in your team. The costs are high no matter which way you decide to go. If you just hire any available CA or Associate and let them go to it you will not pay much in time and money on the front side but you will pay heavily on the backside. You will have to deal with costly mistakes and low productivity. On the other hand, if…
Our current chiropractic vocabulary is full of baggage that obscures the truth of chiropractic. This has resulted in not only an identity crisis within our profession but I would suggest, less than optimum clinical outcomes, increased iatrogenic incidences and subsequent confusion within the communities we serve. One thing is for sure the more we use the language of another profession instead of ours the more we will create a destiny that is not ours. This will lead to destruction of…
