Continuing on our theme of sustainability in practice today I wanted to address the issue of education. A well-educated group of chiropractic consumers are a delight to work with and they set the scene for a stress free, enjoyable and sustainable practice that produces great results and significant shifts in humanity. In order to educate anyone on anything there are some fundamental pre-requisites. Firstly, your primary thought needs to be that the person already knows the answers and your job…
In our continuing current discussion on practice sustainability we find that there is a constant flow of new people into the practice. The ultimate driver of this is the good name of the practice but it is driven by specific design. Inbuilt into every interaction is the awareness that the products and services that you offer are sought after by the circle of influence of every person who you attend to. Every person has a network of people who they…
Continuing with the theme of the past few weeks let’s look at another of the key distinctions of sustainable practices and identify a few suggestions for you to implement in your practice if this is an issue for you. The sustainable practice is a practice that functions as if it’s on ‘rails’. Things happen smoothly, everyone knows their role, they perform them impeccably, there are no ‘fires’ to put and all team members are able to cover for each other….
Following on from the previous blog where I outlines the elements of an unsustainable practice, this week and in the coming weeks I will take a few moments to identify some of the many characteristics of a sustainable practice. I will outline some of the key distinctions of these practices and identify a few suggestions for you to implement in your practice if this is an issue for you. The mark of a sustainable practice is in the ability to…
Chiropractic, like most of the health care professions, is populated by a group of people who are passionate about providing their services and skills of health care upon their practice members. They are there to serve people in their business and do the very best they physically can. Unfortunately, they often pay little attention to the structure or the operation of their business outside of the clinical delivery. This leads to practices being unsustainable in the long run. Most chiropractors…
The much used quote of Ghandi’s “Be the change that you want to see in the world” is very relevant when it comes to considering the challenge of moving your practice members into the “Best Customer” category that we spoke of last week. The fact is that most practices spend most of their time, money and resources on getting new people and rolling out the ‘red carpet’ for them in the initial stages of their care only to lose the…
Last week we suggested that you review your Statement of Purpose and consider the profile of your “Ideal Person”. After doing that I am sure that you will have a way of identifying the general style, look and feel of the values, beliefs and character traits of your favourite people. These are the people who you love to work with. Today I am suggesting that within these “ideal people” there are further categories that give you a profile of a…
Every moment that you spend in your office in the experience of connecting with those people who you serve is an exchange of a part of your life. You invest an irretrievable unit of time with every person you see. Whilst it could be argued that every person comes to you loaded with gifts and there is opportunity to extract massive pearls of wisdom and associated growth from them all it is also useful to consider why you are doing…
Often in practice we are faced with making decisions around the application of our technique that have us doing more rather than less and less when we should do more. How do you know when you have done just enough? BJ Palmer DC, pioneer and developer of Chiropractic is quoted as saying , “The fundamental of this clinic is to see how little we can do, at how few places, how rarely, and how quickly it can be done, to…
By the words we use we define our reality. When we create a reality that is not what we think it should be, we have identified a contradiction. “To arrive at a contradiction,” writes Ayn Rand, “is to confess an error in one’s thinking; to maintain a contradiction is to abdicate one’s mind and to evict oneself from the realm of reality.” Our current chiropractic vocabulary is full of baggage that obscures the truth of chiropractic. This has resulted in…
As a reminder as to how important every word we say to the people we serve the late Dr. DeJarnette made the statement that “Words kill more people than bullets”. Think of the millions of lives that have and are being lost because of the utterances of dictators, despots and duly elected governments throughout recent history alone. Think about the language of western medicine and look at the epidemic of death and suffering it is creating. Maybe even think about…
There are many obstacles that stand in your way of being able to provide your chiropractic service at an optimal level to your community. Sometimes that task seems so huge that it even seems fruitless to start. The medical machine is so pervasive and it has spread its tentacles into every corner of people’s minds. It is in the battle for people’s minds that success or failure is determined. It’s a big job and yet it can be done and…
