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The Practice becomes an Institution

Some of the most humbling times of my professional life have been when I have left a practice and moved on. When people know that you are leaving they make a point of sharing their gratitude for what chiropractic under your watch has done for them. This is when the tears of appreciation flow and the stories of personal change come to the fore.

For many of us we may find that the day-to-day humdrum of practice with all of its trials and challenges can find us becoming a little blasé. We see wonderful things happen to people as their lives improve and yet we often lose sight of the bigness of the job we are doing. Often we don’t appreciate the impact of our work and our practice’s impact until we come to leave the practice or until a practice member relocates.

Perhaps our greatest contribution to people’s lives is that which we plant as seeds of infinite possibilities within them. We reprogram their consciousness and create a more plastic neurology, which provides them with a more expansive worldview. We do this every day with our adjustments, our caring and connection and our philosophical constructs.

We have the opportunity to plant the seeds of greatness of life and the power of the forces within but we will only get that opportunity if we are conscious of it. The old story of the two stonemasons who were asked by a passer-by what they were doing comes to mind. One replied that he was chipping rocks for a living (read – cracking backs to treat back pain) – the other that he was building a magnificent cathedral (read installing the seeds of greatness).

If you take on the attitude that you are building a magnificent cathedral, so to speak with every person who passes through your practice how would your legacy be.

Imagine if every person you saw had the opportunity to see more in him or herself because of what you thought, said or did.
Imagine if quantum levels of human growth occurred with every person you and your team adjusted on every visit – How unstoppably sustainable would your practice be?
Imagine if your practice became an institution of global change.