This is a series of thoughts addressing the theme of excellence based on a famous quote from Rita Mae Brown, the American novelist and activist. She stated that “You cannot invest your life’s spirit into a compromise” and over the next few weeks I want to visit some of the key components of this viewpoint and how it relates to your practice. Theme – Design a system that keeps you in integrity On the back of last week’s discussion on…
We are currently reflecting on where the people you serve are at in their journey relative to chiropractic. We are visiting the various types and suggesting a few thoughts on how to develop and graduate the type to the next level. Last week we spoke about the Advocate and this week we look at… Raving Fans These people are very few in numbers in most chiropractic practices. They scour the countryside for people to join your flock. In their eyes…
We are currently reflecting on where the people you serve are at in their journey relative to chiropractic. We are visiting the various types and suggesting a few thoughts on how to develop and graduate the type to the next level. Last week we spoke about the Members and this week we look at… Advocate This person sees the world through chiropractic lens and becomes increasingly more educated on natural health and lifestyle. This person is willing and able to…
We are currently reflecting on where the people you serve are at in their journey relative to chiropractic. We are visiting the various types and suggesting a few thoughts on how to develop and graduate the type to the next level. Last week we spoke about the Patients and this week we look at… Member This stage is the crossover point between the allopathic, therapeutic, control and management style of care and the chiropractic, generative, choice driven care. The practice…
We are currently reflecting on where the people you serve are at in their journey relative to chiropractic. We are visiting the various types and suggesting a few thoughts on how to develop and graduate the type to the next level. Last week we spoke about the Prospects and this week we look at… Patients This person surrenders himself or herself to your care. This is a passive style of care. The person sees himself or herself as subservient to…
We are currently reflecting on where the people you serve are at in their journey relative to chiropractic. We are visiting the various types and suggesting a few thoughts on how to develop and graduate the type to the next level. Last week we spoke about the suspects and this week we look at… The Prospect This is the shopper. The person who is in the market for what you have to offer but they don’t know a lot about…
It’s useful to reflect on where the people you serve are at in their journey relative to chiropractic. There are a number of different ways of classifying the level of commitment that people have in your practice. Over the next few weeks we will visit the various types and suggest a few thoughts on how to develop and graduate the type to the next level. The Suspect This is everyone out there who has not indicated interest is what you…
In broad definition the word integrity means being complete and whole. This means having all parts and not just having them but having all the parts working all of the time producing the results that you desire. In this series of blogs I want to break this definition down into the specifics that relate to chiropractic and your roles as a chiropractor. Firstly, a quote from Socrates that is relevant in this discussion. He said, “Be as you wish to…
Have you paid attention to the way in which you move? Now, I don’t don’t mean the way you move your hips or the graceful movement of your hand gestures when you are adjusting. I mean the DIRECTION that you move your thinking. There are two ways that you can move on any issue – TOWARDS what you want or AWAY from what you don’t want. In other words, do you move towards the carrot achieving something or the stick…
As a child I was told not to walk on the wall in case I fell, not to play with knives unless I cut myself, not to eat too much in case I was sick. These and many more avoidance commands came out of love and concern but possibly set me up for risk avoidance. Our life is strengthened by hardship. The knocks, the falls, the mistakes and errors are what make us. It’s the picking ourselves up from ways…
This week we will consider the seventh factor that will have a significant affect on your results this year. If you explore it and use it wisely you will amplify every goal, resolution and hope that you currently have. We have spoken about the importance of structure and it’s appropriate alignment. We then explored the importance of movement with flexibility and grace. We then considered the importance of deciding on your direction. We addressed the sustenance of body and mind…
This week we will consider the sixth factor that will have a significant affect on your results this year. If you explore it and use it wisely you will amplify every goal, resolution and hope that you currently have. We have spoken about the importance of structure and its appropriate alignment. We then explored the importance of movement with flexibility and grace. We then considered the importance of deciding on your direction. We addressed the sustenance of body and mind…
